Every four years the world stops as family and friends gather in front of a TV, and watch the FIFA World Cup games together. As the biggest sponsor, Coca-Cola partnered with 7-Eleven and we developed an exclusive “Predict & Score” game to keep fans returning. An exclusive package was designed for the initiative and sold at the retailer.
Even though it wasn’t part of the FIFA competition, the US market had the highest amount of registrations, codes redeemed and predictions made. Besides the excellent performance results for each company, this game fueled the successful business partnership between a brand and a retailer.