FANTA HALLOWEEN 2021

Snack with Fanta

To celebrate Halloween 2021, Fanta deployed a region-wide campaign in 12 Latin American countries across 4 retail channels, in partnership with retailers and global partners.

FANTA HALLOWEEN 2021

Snack with Fanta

To celebrate Halloween 2021, Fanta deployed a region-wide campaign in 12 Latin American countries across 4 retail channels, in partnership with retailers and global partners.

The objective was to encourage shoppers to scan a QR code that granted access to Fanta´s Linktree* where they could perform different actions:

  • Try a new Fanta Limited Edition
  • Get access to local influencers’ social networks
  • Tickets for events
  • Exclusive content
  • Connect to the Fanta Fortnite Arena.

*Linktree is an online tool that links multiple pages or websites on a single customized webpage without the need for programming knowledge. On Instagram, which allows only one link in the biography, it becomes a fundamental tool to show all the important channels of a user’s profile.

SHOPPERS COULD SCAN IN 4 CHANNELS:

  • Traditional
  • Media & proximity
  • McDonalds
  • On premise

Try it now:

Activation in 12 Countries

1. 🇸🇻 El Salvador
2. 🇬🇹 Guatemala
3. 🇧🇷 Brazil
4. 🇧🇴 Bolivia
5. 🇵🇪 Peru
6. 🇵🇾 Paraguay
7. 🇨🇱 Chile
8. 🇪🇨 Ecuador
9. 🇲🇽 Mexico
10.🇧🇿 Belice
11. 🇦🇷 Argentina
12. 🇺🇾 Uruguay

Activation in 12 Countries

1. 🇸🇻 El Salvador
2. 🇬🇹 Guatemala
3. 🇧🇷 Brazil
4. 🇧🇴 Bolivia
5. 🇵🇪 Peru
6. 🇵🇾 Paraguay
7. 🇨🇱 Chile
8. 🇪🇨 Ecuador
9. 🇲🇽 Mexico
10.🇧🇿 Belice
11. 🇦🇷 Argentina
12. 🇺🇾 Uruguay

The objective was to encourage shoppers to scan a QR code that granted access to Fanta´s Linktree* where they could perform different actions:

  • Try a new Fanta Limited Edition
  • Get access to local influencers’ social networks
  • Tickets for events
  • Exclusive content
  • Connect to the Fanta Fortnite Arena.

*Linktree is an online tool that links multiple pages or websites on a single customized webpage without the need for programming knowledge. On Instagram, which allows only one link in the biography, it becomes a fundamental tool to show all the important channels of a user’s profile.

SHOPPERS COULD SCAN IN 4 CHANNELS:

  • Traditional
  • Media & proximity
  • McDonalds
  • On premise

Try it now:

Conclussions


Initial results:

Most of the early QR scans occurred in traditional channels such as hypers/supermarkets and convenience retail, with Android as the primary device. The campaign began strong but then lowered intensity, with the expectation that once it rolled out in all countries this would change.

The city with highest scan count began as Montevideo (Uruguay).

October 4-10:
Since the campaign inception in October, it was expected that the scan count would rise with Mexico as one of the most active countries. The gap between unique and total scans was 14%, which indicated that some users returned to scan the QRs.

October 11-17:
Nearing the end of the campaign, traditional channels proved to be the most effective way to implement the QR, with 73% of scans being made in that channel.

Mexico had the highest scan count with Ecuador close behind, with more visits to the Linktree than from the Instagram account’s bio link.

October 18-25:
Completing the campaign, the QRs performed great in countries which don’t have a high interaction with the Fanta brand Instagram profiles. The recommendation would be to activate in traditional channels in the future.

Initial results:
Most of the early QR scans occurred in traditional channels such as hypers/supermarkets and convenience retail, with Android as the primary device. The campaign began strong but then lowered intensity, with the expectation that once it rolled out in all countries this would change.

The city with highest scan count began as Montevideo (Uruguay).

October 4-10:
Since the campaign inception in October, it was expected that the scan count would rise with Mexico as one of the most active countries. The gap between unique and total scans was 14%, which indicated that some users returned to scan the QRs.

October 11-17:
Nearing the end of the campaign, traditional channels proved to be the most effective way to implement the QR, with 73% of scans being made in that channel.

Mexico had the highest scan count with Ecuador close behind, with more visits to the Linktree than from the Instagram account’s bio link.

October 18-25:
Completing the campaign, the QRs performed great in countries which don’t have a high interaction with the Fanta brand Instagram profiles. The recommendation would be to activate in traditional channels in the future.

Linktree

OOH

POS

Nuestros Clientes
Nuestros Partners