Pernod Ricard – Scratchcard
An interactive experience aimed at internally communicating a surprise

CHALLENGE
During an internal convention in Sweden, the client had to announce to employees a new benefit that the company would grant them, and wanted to do it in an unconventional way


SOLUTION
At the end of the convention, we invited the audience to register with their mobile phone at a URL, answer a short questionnaire that ended with a digital scratch-off and discover the surprise that the company had for them.
Employees who did not travel, could participate via desktop experience.
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