Pernod Ricard – Scratchcard
Una experiencia interactiva orientada a comunicar internamente una sorpresa
CHALLENGE
During an internal convention in Sweden, the client had to announce to employees a new benefit that the company would grant them, and wanted to do it in an unconventional way
SOLUTION
At the end of the convention, we invited the audience to register with their mobile phone at a URL, answer a short questionnaire that ended with a digital scratch-off and discover the surprise that the company had for them.
Employees who did not travel, could participate via desktop experience.
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