Topo Chico Anniversary AR Experience
An omnichannel campaign to celebrate the brand’s anniversary with millennial shoppers.
Topo Chico consumers are cult followers of the brand, and specifically, fans of the iconic glass bottles.
To celebrate their 125th anniversary, we invite shoppers to interact with their bottles through a digital experience. By using augmented reality, the little known history behind the brand comes to life in their hands. The campaign is supported with a retail program, including exclusive limited-time packaging.
By scanning a QR code on special edition packaging, shoppers are taken to a microsite where the augmented reality experience awaits.
Shoppers use their mobile device to scan the vintage bottle labels which come to life as a 3D player reflective of the label’s year.
