Topochico University
A brand with 125 years of history
The best sparkling water in the world
Topo Chico in the US market, has grown to become a brand with amazing growth and attracted a cult-like following of consumers that are loyal to it and its unique brand proposition.
The huge amount of information around the brand in its more than 125 year history, the valuable knowledge it has amassed, and its particular commercialization model –which sets it apart from other Coca-Cola portfolio brands- called for a singular place where all those involved with the marketing and commercialization of Topo Chico could access to learn, train and ultimately become experts on the brand and how to execute it to perfection.
Prior to the full transition of Topo Chico to the Coca-Cola system in Q4 2022, this adequate transfer of knowledge was especially important in order to maintain the brand style, tone and execution, making it seamless for consumers
The best sparkling water in the world
Topo Chico in the US market, has grown to become a brand with amazing growth and attracted a cult-like following of consumers that are loyal to it and its unique brand proposition.
The huge amount of information around the brand in its more than 125 year history, the valuable knowledge it has amassed, and its particular commercialization model –which sets it apart from other Coca-Cola portfolio brands- called for a singular place where all those involved with the marketing and commercialization of Topo Chico could access to learn, train and ultimately become experts on the brand and how to execute it to perfection.
Prior to the full transition of Topo Chico to the Coca-Cola system in Q4 2022, this adequate transfer of knowledge was especially important in order to maintain the brand style, tone and execution, making it seamless for consumers
Our objective
- To create a single repository of content that gathered all Topo Chico knowledge and information in one place.
- An online platform that Coca-Cola Bottlers or Frontline associates could go to, to find EVERYTHING they want to know about the brand, train on “all things Topo”, and execute correctly in different channels
Our objective
- To create a single repository of content that gathered all Topo Chico knowledge and information in one place.
- An online platform that Coca-Cola Bottlers or Frontline associates could go to, to find EVERYTHING they want to know about the brand, train on “all things Topo”, and execute correctly in different channels
What we did
We designed, curated and developed the Topo Chico University a one-of-a-kind, fully digital content hub, with segments by channel (Large Stores, Small Stores, On-Premise), video resources, and ready to download content for sales teams to customize for their needs, links to other brand resources and platforms as well as e-learning modules for training purposes.
Our team works on tracking reports on user behavior, most viewed content, keeping content up to date and future development improvements.
What we did
We designed, curated and developed the Topo Chico University a one-of-a-kind, fully digital content hub, with segments by channel (Large Stores, Small Stores, On-Premise), video resources, and ready to download content for sales teams to customize for their needs, links to other brand resources and platforms as well as e-learning modules for training purposes.
Our team works on tracking reports on user behavior, most viewed content, keeping content up to date and future development improvements.
