Albert & Tom’s Hispanic
Heritage Month
An Interactive Cultural Celebration
During Hispanic Heritage Month, Albertsons, Tom Thumb and Randalls launched an innovative campaign to connect with the Latino community in Dallas-Fort Worth. This program, created in partnership with Coca-Cola, aimed to promote Hispanic culture while increasing sales of the brand’s products.
Albert y Tom’s Hispanic Adventure
The campaign was a digital experience accessible through QR codes placed at points of sale (POS). Users could explore an interactive map highlighting 19 Latin American countries, including traditional recipes, historical data, music and emblematic monuments. Participants could also earn exclusive coupons by interacting with the content.
It was a digital experience accessible through QR codes placed at points of sale (POS). Users could explore an interactive map highlighting 19 Latin American countries, including traditional recipes, historical data, music and emblematic monuments. In some countries you could access penalty shootout games or trivia. Participants could also earn exclusive coupons by interacting with the content.
Authentic sounds for each country
Thanks to the use of AI we were able to compose completely original and royalty free music for each of the countries. We took the most characteristic genre of each one and thanks to the help of AI we were able to have for example a deep Tango for Argentina, a tasty Salsa for Cuba or a beautiful bachata for the Dominican Republic.
With the implementation of AI we managed not only to have completely unique music for this experience, but also to avoid having to go through the complex and costly authorization processes for the use of copyrighted music.
We learned to work with prompts for a very specific type of AI, different from the more conventional ones like ChatGPT or Gemini, and the result was spectacular. We invite you to learn more about it.
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