Bimbo México y Lett
Here’s how Bimbo increased online sales 46% during Valentine’s Day
Tracking Campaigns – Click to Buy
In this way, it is possible to measure to which eCommerce was the traffic of a campaign, which were the most chosen items and the profile of the buyer. The 2Buy Lett solution adds an important value to the user experience and to a better conversion since it allows configuring campaigns where the shopper is shown “filtered” eCommerce that have stock availability at that moment, thus avoiding frustration in the shopping experience.
It involves a joint work with Marketing, eCommerce and Media teams defining the calendar of campaigns to be measured and joint follow-up meetings where insights and learnings are captured to improve campaign results.
Tracking Campaigns – Click to Buy
We have been working with Bimbo Mexico for more than 1 year measuring performance of digital campaigns directed to eCommerce. Through the Lett platform (Partner ecosystem T7), we can measure the click to buy or path to purchase from social networks, web purchase button or QR in the physical world to the eCommerce site where the shopper will make the purchase.
This way you can measure to which eCommerce was the traffic of a campaign, which were the most chosen items and the profile of the buyer. The 2Buy Lett solution adds an important value to the user experience and to a better conversion since it allows configuring campaigns where the shopper is shown “filtered” eCommerce that have stock availability at that moment, thus avoiding frustration in the shopping experience.
It involves a joint work with Marketing, eCommerce and Media teams defining the calendar of campaigns to be measured and joint follow-up meetings where insights and learnings are captured to improve campaign results.
