Fanta:
Mother’s Day
Connecting Fanta with Hispanic Moms: A New Flavor to Celebrate
Fanta is not just a brand that teens love, but a brand dear to Hispanic Moms too. She has grown up enjoying the taste of Fanta and its fruity portfolio. This was an opportunity to launch a new flavor aimed at HA Moms during a special holiday.
The opportunity
Leverage an iconic Hispanic celebration – Dia de las Madres – to connect with Moms and activate a retail program and digital promotion that recognizes their culture, heritage and love for Fanta.
Connecting Fanta with Hispanic Moms: A New Flavor to Celebrate
Fanta is not just a brand that teens love, but a brand dear to Hispanic Moms too. She has grown up enjoying the taste of Fanta and its fruity portfolio. This was an opportunity to launch a new flavor aimed at HA Moms during a special holiday.
The opportunity
Leverage an iconic Hispanic celebration – Dia de las Madres – to connect with Moms and activate a retail program and digital promotion that recognizes their culture, heritage and love for Fanta.
How We Expanded the Celebration
With our original creative concept, we were able to extend the celebration to all Latina motherly figures (the “Reinas”). We adapted the brand’s VIS to emphasize the new flavor. We produced a digital experience that by when scanning the POS shoppers opened a Whatsapp experience where they could chat, download, and send custom illustrated Fanta stickers to share the love around Mother’s Day.
