Olympic Games
Paris 2024
Coca-Cola y Wendy’s
Experience Paris 2024: Coca-Cola and Wendy’s take you to the Olympics
In the framework of the Paris 2024 Olympic Games, Coca-Cola and Wendy’s UK joined forces to launch an interactive campaign that not only captured consumers’ attention, but also drove participation in an innovative way, leveraging an interactive mechanic based on QR codes. This activation offered customers the opportunity to live a unique experience: win a trip to Paris to attend the Closing Ceremony of the Olympic Games.
Our objective
Coca-Cola and Wendy’s needed to leverage this occasion to generate consumer behavior to add a beverage and for the team to sell a beverage in a suggestive way. Given that Wendy’s Biggie Bag value proposition (not including beverage) started to be promoted in 2024, what better occasion than the Paris 2024 Olympic Games.
Experience Paris 2024:
Coca-Cola and Wendy’s Take You to the Olympics
In the framework of the Paris 2024 Olympic Games, Coca-Cola and Wendy’s UK joined forces to launch an interactive campaign that not only captured consumers’ attention, but also drove participation in an innovative way, leveraging an interactive mechanic based on QR codes. This activation offered customers the opportunity to live a unique experience: win a trip to Paris to attend the Closing Ceremony of the Olympic Games.
Our objective
Coca-Cola and Wendy’s needed to leverage this occasion to generate consumer behavior to add a beverage and for the team to sell a beverage in a suggestive way. Given that Wendy’s Biggie Bag value proposition (not including beverage) started to be promoted in 2024, what better occasion than the Paris 2024 Olympic Games.
How does it work?
1.
Buy
Customers bought any product from the Coca-Cola family at Wendy’s.
2.
Scan
By scanning the QR code printed on the Wendy’s cups, they entered the sweepstakes.
3.
Win
Participants entered their data into a web app for a chance to win a trip to Paris for two, including flights, accommodation, meals, sightseeing tours and tickets to the Closing Ceremony of the Paris 2024 Olympic Games.
How does it work?
1.
Buy
Customers bought any product from the Coca-Cola family at Wendy’s.
2.
Scan
By scanning the QR code printed on the Wendy’s cups, they entered the sweepstakes.
3.
Win
Participants entered their data into a web app for a chance to win a trip to Paris for two, including flights, accommodation, meals, sightseeing tours and tickets to the Closing Ceremony of the Paris 2024 Olympic Games.
The campaign slogan, “BUY, SCAN, WIN”, made the promotion accessible and attractive to all consumers, facilitating participation in just a few easy steps.
The activation proved to be a success in terms of consumer interaction and increased sales. This innovative initiative demonstrated how an interactive experience, linked to high-profile events such as the Olympic Games, can have a positive impact on both brands and consumers.
The campaign slogan, “BUY, SCAN, WIN”, made the promotion accessible and attractive to all consumers, facilitating participation in just a few easy steps.
The activation proved to be a success in terms of consumer interaction and increased sales. This innovative initiative demonstrated how an interactive experience, linked to high-profile events such as the Olympic Games, can have a positive impact on both brands and consumers.
WENDY’S REAL LIFE EXECUTION
Performance
Thanks to the use of QR codes as a fundamental part of the promotion, it was possible to monitor in real time where and when users were participating.
This allowed us to make adjustments to the promotion’s communication while it was running in order to increase the level of participation and encourage multiple participations. Our performance team was able to measure KPIs such as geographic location, time, day, device and browser used to participate. This allows us to configure an idea of the type of consumer that was interested in the promotion. In addition, with the use of Google Analytics we gathered valuable information about how users behaved within the promotion website.
Performance
Thanks to the use of QR codes as a fundamental part of the promotion, it was possible to monitor in real time where and when users were participating. This allowed us to make adjustments to the promotion’s communication while it was running in order to increase the level of participation and encourage multiple participations. Our Thanks to the use of QR codes as a fundamental part of the promotion, it was possible to monitor in real time where and when users were participating. This allowed us to make adjustments to the promotion’s communication while it was running in order to increase the level of participation and encourage multiple participations. Our performance team was able to measure KPIs such as geographic location, time, day, device and browser used to participate. This allows us to configure an idea of the type of consumer that was interested in the promotion. In addition, with the use of Google Analytics we gathered valuable information about how users behaved within the promotion website.performance team was able to measure KPIs such as geographic location, time, day, device and browser used to participate. This allows us to configure an idea of the type of consumer that was interested in the promotion. In addition, with the use of Google Analytics we gathered valuable information about how users behaved within the promotion website.%MCEPASTEBIN%
