Powerade Olympics Mexico Promo
Visual Latina Group developed the Global Shopper Toolkit for Olympics
Global Shopper Toolkit for Olympics
One of the creative toolkit activation ideas was localized in Mexico at Farmacias del Ahorro.
Our teams adapted the idea and 360 implementation from the development of the creative concept, the mechanics to the development of the customer-shopper experience and results analysis.
This 2024 the Olympic Games will be celebrated, and to join this celebration we created “Libera tu Power” a mechanic that every time you buy Coca-Cola products in Farmacias del Ahorro you can take a break to scan and win a trip to Paris, France.
Global Shopper Toolkit for Olympics
One of the creative toolkit activation ideas was localized in Mexico at Farmacias del Ahorro.
Our teams adapted the idea and 360 implementation from the development of the creative concept, the mechanics to the development of the customer-shopper experience and results analysis.
This 2024 the Olympic Games will be celebrated, and to join this celebration we created “Libera tu Power” a mechanic that every time you buy Coca-Cola products in Farmacias del Ahorro you can take a break to scan and win a trip to Paris, France.
Because in this season we can all win
1.
Buy
Coca-Cola family products
2.
Register
Your purchase ticket
and play with Power
3.
Participate
For a chance to win a
trip to Paris, France
Because in this season we can all win
1.
Buy
Coca-Cola family products
2.
Register
Your purchase ticket
and play with Power
3.
Participate
For a chance to win a
trip to Paris, France
We evolved the user experience by adding gaming and augmented reality to the augmented reality within the mechanics
After scanning the QR code, you will enter a web app where you will have to register your purchase ticket to participate in “PLAY WITH POWER”.
In this game, you will have one minute to make as many baskets as possible. With each game you will be able to get points, which will be the ones that will count to win the trip at the end of the promotion.
Each purchase is an opportunity to beat your score. In this game, face-tracking technology is used to make baskets.
The person who scores the most points in the game during this period will win a double trip to Paris, France.
This trip includes breakfast, lunch and dinner, as well as sightseeing tours and tickets to the Closing Ceremony of the Paris 2024 Olympic Games.
We evolve the user experience by adding gaming and augmented reality to the mechanics.
After scanning the QR code, you will enter a web app where you will have to register your purchase ticket to participate in “PLAY WITH POWER”.
In this game, you will have one minute to make as many baskets as possible. With each game you will be able to get points, which will be the ones that will count to win the trip at the end of the promotion.
Each purchase is an opportunity to beat your score. In this game, face-tracking technology is used to make baskets.
The person who scores the most points in the game during this period will win a double trip to Paris, France.
This trip includes breakfast, lunch and dinner, as well as sightseeing tours and tickets to the Closing Ceremony of the Paris 2024 Olympic Games.
