Perfect store interactive screen experience
In a digital world where interacting with a screen is now second nature to shoppers, brands have an opportunity to influence the purchase decision through a real-time engagement at stores.
CHALLENGE
With the objective of utilizing the new age of digital screen connectivity to their advantage in the store and providing shopper solutions while driving brand recall at the same time, brands aimbto interrupt shopper’s “autopilot” mode and surprise them with relevant content.
SOLUTION
With Visual Latina’s ideas and creativity as well as Titan7’s production, we implemented the “Perfect Store” at Rustan’s, a premium supermarket chain in the Philippines.
The Beverage Wall Interactive Screens offered a digital in-store experience for branded content such as recipes, tips, and ideas that lead to mobile landing pages via scanning QR codes. The store was also dressed up and integrated with the Coca-Cola brand portfolio at different touchpoints to complete shopper engagement.
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