Topper – Sale Chatbot

El shopper puede comprar calzado e indumentaria desde su WhatsApp

Un camino por el que las marcas pueden avanzar del engagement a la venta, es a través del uso de Chatbots. Aproximadamente el 40% de la gente de todas las edades prefieren interactuar con un chatbot cuando compran online

Los chatbots puede ser claves para conectar con el consumidor y ayudar a cerrar la venta, tanto online como in store.

Topper – Sale Chatbot

El shopper puede comprar calzado e indumentaria desde su WhatsApp

One way that brands can move from engagement to transaction with shoppers today, is through the use of chatbots which have grown in adoption. Approximately 40% of people of all ages prefer to use chatbots when shopping online.

Chatbots can be a relevant avenue to connect with shoppers and help close the deal, both online and in store.

With almost 24 stores closed due to restrictions, we offered Topper – a clothing brand from Argentina – to pilot a new sales channel through the use of a WhatsApp chatbot.

The click to chat link was shared online and had a strong presence on social media. And we created a QR to be displayed on store window POP. By scanning this code or accessing via links shoppers were able to start the conversation on WhatsApp, being guided to their purchase through messaging.

In 3 months, the bot collected 9K consumers purchase intent, reflecting a positive ROI. And by gathering shopper’s data, the chatbot offers even more value to the brand post-activation. We also created a chatbot for Fanta that drove brand love by rewarding shoppers. By scanning the Fanta package label, shoppers could have a dialogue with the brand through a chatbot, getting rewarded with a coupon that drove back to retail.

Is your brand ready to converse with shoppers through a Chatbot?
Let us help you create an activation to win with consumers today!

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