Un camino por el que las marcas pueden avanzar del engagement a la venta, es a través del uso de Chatbots. Aproximadamente el 40% de la gente de todas las edades prefieren interactuar con un chatbot cuando compran online
Los chatbots puede ser claves para conectar con el consumidor y ayudar a cerrar la venta, tanto online como in store.
Topper – Sale Chatbot
Shopping footwear and clothing through WhatsApp
One way that brands can move from engagement to transaction with shoppers today, is through the use of chatbots which have grown in adoption. Approximately 40% of people of all ages prefer to use chatbots when shopping online.
Chatbots can be a relevant avenue to connect with shoppers and help close the deal, both online and in store.
Withalmost24 stores closed due to restrictions, we offered Topper – a clothing brand from Argentina – to pilot a new sales channel through the use of a WhatsApp chatbot.
The click to chat link was shared online and had a strong presence on social media. And we created a QR to be displayed on store window POP. By scanning this code or accessing via links shoppers were able to start the conversation on WhatsApp, being guided to their purchase through messaging.
In 3 months, the bot collected 9K consumers purchase intent, reflecting a positive ROI. And by gathering shopper’s data, the chatbot offers even more value to the brand post-activation. We also created a chatbot for Fanta that drove brand love by rewarding shoppers. By scanning the Fanta package label, shoppers could have a dialogue with the brand through a chatbot, getting rewarded with a coupon that drove back to retail.
Is your brand ready to converse with shoppers through a Chatbot? Let us help you create an activation to win with consumers today!