Current context

Brick & Mortar is AVG 80% of sales (McKInsey)
More than 80% of sales are made in physical store”.
In-store audience is 70% higher than in digital (Capgemini)
By 2025, Retail Media spend will surpass TV

We help brands and retailers (in any vertical) to implement a concrete innovation agenda focused on omnichannel and commerce.
The physical store as an opportunity to provide better customer and employee experiences by capturing insights and relevant data for business decision making.

Current context

Brick & Mortar es AVG 80% de las ventas (McKInsey)
Más del 80% de las ventas se realizan en tienda física”
La audiencia en tienda física es un 70% mayor que en digital (Capgemini)
En 2025 la inversión en Retail Media superará a la TVAyudamos a marcas y retailers (de cualquier vertical) a implementar una agenda concreta de innovación enfocada en la omnicanalidad y el commerce
La tienda física como oportunidad de dar mejores experiencias a clientes y empleados capturando insights y data relevante para la toma de decisiones de negocio

Continuous omnichannel store innovation process

A team of experts from different areas, starting from business insights, develop different customer experiences with a clear business objective. Agile methodology, AB testing and results in real stores and consumers. Strategy, creativity, experiences, technology and AI applied to a more profitable and sustainable business.

Understand & Define

Business insights, challenges, new models

Ideate & Create

Hackathon with cross-functional teams. Ideation of proofs of concept and KPIs to be implemented.

Test & Learn

Pilot implementation, execution, measurement and analysis of results. What works scales or is learning,

Continuous omnichannel store innovation process

A team of experts from different areas, starting from business insights, develop different customer experiences with a clear business objective. Agile methodology, AB testing and results in real stores and consumers. Strategy, creativity, experiences, technology and AI applied to a more profitable and sustainable business.