BUMBLE BEE In-Store Activation
We transform the point of sale into a digital experience that encourages conversions
Consumers need to be inspired by crave worthy meal ideas and to be reminded of tuna’s health benefits.
The goal was then to inspire, conquer new consumers, and bring lunch back to life.
BUMBLE BEE In-Store Activation
We transform the point of sale into a digital experience that encourages conversions
Consumers need to be inspired by crave worthy meal ideas and to be reminded of tuna’s health benefits.
The goal was then to inspire, conquer new consumers, and bring lunch back to life.
After carefully studying the profile of the Bumble Bee consumer, it was decided that the action should take place at the point of sale, the natural space where purchasing decisions for these types of products are made.
The action takes place in the physical world and is transferred to the digital world by a QR code that takes the user to a site developed entirely for mobile.
This micro-site gives the user the possibility to solve a complete meal, with an easy and attractive recipe.
Thanks to the “shopping list” you can find all the necessary ingredients in the store and mark them.
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