Whatsapp Promotional Platform
Modern, Wholesale, Traditional and Pharma Channels
About the project
Inflation is a global phenomenon that impacts all countries on different scales and leads to a greater role for promotions as a mechanism to improve business results.
Messaging channels are growing strongly with commerce strategy, CX and Promotions complementing eCommerce and other channels such as web or emailing.
Brands and retailers are advancing in their Omnichannel and Retail media strategies by implementing different options to the shopper, 24×7 with the obsession for Data.
Based on our experience in Promotions we developed a robust platform that adapts to any sales channel, physical or digital, based on Whatsapp.
About the project
Inflation is a global phenomenon that impacts all countries on different scales and leads to a greater role for promotions as a mechanism to improve business results.
Messaging channels are growing strongly with commerce strategy, CX and Promotions complementing eCommerce and other channels such as web or emailing.
Brands and retailers are advancing in their Omnichannel and Retail media strategies by implementing different options to the shopper, 24×7 with the obsession for Data.
Based on our experience in Promotions we developed a robust platform that adapts to any sales channel, physical or digital, based on Whatsapp.
What does the platform consist of?
We developed a platform that through Whatsapp and its functionalities allows you to manage different types of promotions based on business objectives. From specific promotions, always on channel to loyalty plans.
Focused on mass consumption and retail, our teams mapped opportunities in customer experience, data capture and the development of a flexible platform.
We simplify the user experience for better performance.
Without the need to download Apps or have data to access a website, the shopper can participate via Whatsapp with a simple QR scan and in a few steps participate in the promotion.
The development is SAAS, includes AI, possible amplification to other channels such as Facebook Messenger, Instagram or website, integration through APIs to different platforms: CRMs, ERPs, Call Centers, Digital gifts, Retailers, Last Millers or whatever is required.
Our E2E (End to end) expertise includes the design of the Communication Plan that ensures a good traffic to the promotion from digital channels (networks, emailing, ecommerce) to the physical (OOH, TV, POP in POS, Packaging).
We work with a QRs platform that allows us to track the beginning of the funnel, the traffic sources and then measure the funnel of the Whatsapp experience in each of its stages within our platform.
Our real-time analytics dashboard allows you to track Promo’s main KPIs.
What does the platform consist of?
We developed a platform that through Whatsapp and its functionalities allows you to manage different types of promotions based on business objectives. From specific promotions, always on channel to loyalty plans.
Focused on mass consumption and retail, our teams mapped opportunities in customer experience, data capture and the development of a flexible platform.
We simplify the user experience for better performance.
Without the need to download Apps or have data to access a website, the shopper can participate via Whatsapp with a simple QR scan and in a few steps participate in the promotion.
The development is SAAS, includes AI, possible amplification to other channels such as Facebook Messenger, Instagram or website, integration through APIs to different platforms: CRMs, ERPs, Call Centers, Digital gifts, Retailers, Last Millers or whatever is required.
Our E2E (End to end) expertise includes the design of the Communication Plan that ensures a good traffic to the promotion from digital channels (networks, emailing, ecommerce) to the physical (OOH, TV, POP in POS, Packaging).
We work with a QRs platform that allows us to track the beginning of the funnel, the traffic sources and then measure the funnel of the Whatsapp experience in each of its stages within our platform.
Our real-time analytics dashboard allows you to track Promo’s main KPIs.
1st Party Data & Campaign Management
Whatsapp is a growing channel in digital marketing complementing other channels such as emailing, Apps that is enhanced with the lower use of cookies to capture 1st Party Data and enrichment of user data.
The physical store is the space with the largest audience (70% higher than digital) and the largest weight in sales (70-80%) Source: McKinsey & Cap Gemini Retail media workshop NRF 2024.
We implement our platform following Whatsapp, legal and privacy protocols of each country working with 1st level multinationals.
The user’s opt-in works as a channel for acquiring user data and outbound campaigns via Whatsapp with personalized messages. It also feeds CRMs and digital marketing campaigns.
1st Party Data & Campaign Management
Whatsapp is a growing channel in digital marketing complementing other channels such as emailing, Apps that is enhanced with the lower use of cookies to capture 1st Party Data and enrichment of user data.
The physical store is the space with the largest audience (70% higher than digital) and the largest weight in sales (70-80%) Source: McKinsey & Cap Gemini Retail media workshop NRF 2024.
We implement our platform following Whatsapp, legal and privacy protocols of each country working with 1st level multinationals.
The user’s opt-in works as a channel for acquiring user data and outbound campaigns via Whatsapp with personalized messages. It also feeds CRMs and digital marketing campaigns.
Added value
We incorporate AI tools that allow us to validate tickets automatically which implies less call center resources (people) being more efficient and at the same time use image recognition to capture ticket insights to generate actions in Trade Ex: average value, skus mix, conviviality, etc.
Our team has a funnel to incorporate AI tools to make the platform even more robust, which we will develop based on market requirements.
Added value
We incorporate AI tools that allow us to validate tickets automatically which implies less call center resources (people) being more efficient and at the same time use image recognition to capture ticket insights to generate actions in Trade Ex: average value, skus mix, conviviality, etc.
Our team has a funnel to incorporate AI tools to make the platform even more robust, which we will develop based on market requirements.
Retail Media
The platform is one more channel to work in the “always on” or “promos in & out” strategy of brands or retailers.
Meta empowers its advertising and channel ecosystem generating efficiencies and better results.
Implementing the “Click to Whatsapp” functionality generates a direct path from the Meta banner to Whatsapp creating a simple UX and improved traffic to the Promo.
Meta rewards the use of its ecosystem by rewarding conversations in Whatsapp that come from advertising in its media. Cases implemented showed an upside of up to 2 and 3 times in user traffic to Bot from Meta networks.
Retail Media
The platform is one more channel to work in the “always on” or “promos in & out” strategy of brands or retailers.
Meta empowers its advertising and channel ecosystem generating efficiencies and better results.
Implementing the “Click to Whatsapp” functionality generates a direct path from the Meta banner to Whatsapp creating a simple UX and improved traffic to the Promo.
Meta rewards the use of its ecosystem by rewarding conversations in Whatsapp that come from advertising in its media. Cases implemented showed an upside of up to 2 and 3 times in user traffic to Bot from Meta networks.
Channels
Although the modern channel is the most developed in terms of omnichannel our platform has adaptations to implement in other channels such as Traditional or Pharma also using Whatsapp as a relevant channel for consumers.
Traditional Channel
Our platform applies to an always on model of promotions in traditional and pharma channels with combos, offers to which the shopper can access with a simple QR scan in POP. We develop custom integrations to other channels such as B2B chatbots, ERPs or coupon platforms.
Channels
Although the modern channel is the most developed in terms of omnichannel our platform has adaptations to implement in other channels such as Traditional or Pharma also using Whatsapp as a relevant channel for consumers.
Traditional Channel
Our platform applies to an always on model of promotions in traditional and pharma channels with combos, offers to which the shopper can access with a simple QR scan in POP. We develop custom integrations to other channels such as B2B chatbots, ERPs or coupon platforms.
