Win with Kellogg’s and Soriana
An exclusive promotion with weekly prizes
How about winning with Kellogg’s
Mexican supermarket brand Soriana and well-known cereal company Kellogg’s have joined forces in an exciting initiative to reward their customers in Mexico.
The “Win with Kellogg’s and Soriana” promotion offers consumers the opportunity to convert their purchases of Kelloggs products into incredible prizes. This strategic partnership aims to reward and directly benefit Soriana’s loyal customers, while fostering the value of transactions at the point of sale and strengthening the digital presence of both brands.
Ke tal ganar con Kellogg’s
Mexican supermarket brand Soriana and well-known cereal company Kellogg’s have joined forces in an exciting initiative to reward their customers in Mexico.
The “Win with Kellogg’s and Soriana” promotion offers consumers the opportunity to convert their purchases of Kelloggs products into incredible prizes. This strategic partnership aims to reward and directly benefit Soriana’s loyal customers, while fostering the value of transactions at the point of sale and strengthening the digital presence of both brands.
How does it work?
The mechanism of the promotion is simple and accessible to all consumers. To participate, customers only needed to follow these steps:
Buy any Kellogg’s cereal worth $40 or more at any Soriana store and register your purchase ticket by scanning the QR code or visiting the website www.ganaconkelloggs.com.
Participate in an exciting trivia to have the chance to win incredible prizes. Participants had to answer the trivia correctly in the shortest time to have the possibility of being one of the 70 weekly winners, who would receive a digital coupon, where they could choose and exchange the value of the coupon they had won from brands like Spotify, Uber Eats, Netflix, Starbucks, Innovasports y más. Awards included a wide range of options to meet the tastes and preferences of the lucky winners.
In addition, participants would have the opportunity to win as a major prize a Mazda 2 by accumulating the largest number of purchase tickets and correctly answering the largest amount of trivia.
How does it work?
The mechanism of the promotion is simple and accessible to all consumers. To participate, customers only needed to follow these steps:
Buy any Kellogg’s cereal worth $40 or more at any Soriana store and register your purchase ticket by scanning the QR code or visiting the website www.ganaconkelloggs.com.
Participate in an exciting trivia to have the chance to win incredible prizes. Participants had to answer the trivia correctly in the shortest time to have the possibility of being one of the 70 weekly winners, who would receive a digital coupon, where they could choose and exchange the value of the coupon they had won from brands like Spotify, Uber Eats, Netflix, Starbucks, Innovasports y más. Awards included a wide range of options to meet the tastes and preferences of the lucky winners.
In addition, participants would have the opportunity to win as a major prize a Mazda 2 by accumulating the largest number of purchase tickets and correctly answering the largest amount of trivia.
Our role during the project
In Titan 7, we have carried out the development of the website platform for the promotion, the trivia and games made, and even the QR code used for it.
We have designed everything according to the terms and conditions of the brands and the promotion, with a solid back end that allowed real-time tracking, we make sure to deliver a fluid and interactive user experience.
Following the promotion, the development and analytics team has been able to conduct an extensive analysis of the information recorded on QR tickets, participations and scans. In this way, we can say that we have captured valuable insights about the shopper’s behavior.
At Titan 7, we’ve worked with different platforms and media, from websites and WhatsApp, to innovative features like augmented reality and games, with a special focus on data collection and analysis.
This allows us not only to optimize the performance of the ongoing promotion, but also to use the information collected for remarketing strategies and establish new key performance indicators, such as QR code scans by location and point of contact.
Our role during the project
In Titan 7, we have carried out the development of the website platform for the promotion, the trivia and games made, and even the QR code used for it.
We have designed everything according to the terms and conditions of the brands and the promotion, with a solid back end that allowed real-time tracking, we make sure to deliver a fluid and interactive user experience.
Following the promotion, the development and analytics team has been able to conduct an extensive analysis of the information recorded on QR tickets, participations and scans. In this way, we can say that we have captured valuable insights about the shopper’s behavior.
At Titan 7, we’ve worked with different platforms and media, from websites and WhatsApp, to innovative features like augmented reality and games, with a special focus on data collection and analysis.
This allows us not only to optimize the performance of the ongoing promotion, but also to use the information collected for remarketing strategies and establish new key performance indicators, such as QR code scans by location and point of contact.
